Incept Art in IE

Through Time & Space

Have you ever wondered if there might be people from the future walking amongst us? Now imagine if it were someone who’s close to you? Perhaps a friend, a family member; and what if this person was here for a purpose, carrying out deliberate and calculated actions towards it,” asks Mumbai-based writer Vineeth Nair.

The 25-year-old, who along with his friends started toying with the idea of an abstract concept for a graphic novel just over two years ago, found himself following the journey of a man who is not restrained by the shackles of time or space. Arguably one of the first graphic novels in the country with a hermaphrodite as a protagonist, Continuum traces the life of a man — later revealed to be an anomaly of a hermaphrodite — who is taken back in time and tricked into impregnating his younger female self, before he undergoes a sex change. He turns out to be the offspring of that union, with the paradoxical result that he is his own mother and father.

“It is a story with no beginning or end, just a loop of events through infinity,” says Nair. “This is signified in the opening scene where the protagonist stands outside the hospital before kidnapping a baby, voicing his thoughts — ‘If someone asked me where it all started… I wouldn’t know where to begin’,” quotes Nair in the novel. He explains that the idea is structured in such a way that it is like an infinite helical loop.

Twenty three-year-old Nayan Bhadra has worked on the page layouts for the graphic novel with Nair. The artwork and inking is by Satyaranjan Bisoi, who is also a colleague. “Our venture took an unexpected turn during the making of the graphic novel — it helped us start our own design studio,” says Nair. The Mumbai-based studio Incept Art helps with the pre- and post-production for commercials, music videos and audio visuals .

While Nair has studied engineering and film editing, Bhadra, also a film editor, has worked in Bollywood feature films and television commercials. Continuum’s illustrator, 28-year-old Bisoi is a Fine Arts graduate from Orissa.

“The trick really was to come up with a style that is unique, but at the same time ensuring that the layouts are familiar enough so that the readers don’t get lost,” he explains about the process of writing his first graphic novel. Nair’s project has already generated interest online, especially among the comic and graphic novel communities.

The subject also delves into the world of a hermaphrodite, a near non-existent and forgotten human form, who battles a transformed life as a man in the quest to understand the purpose of existence. “Who knows? Maybe hermaphrodites are the future of human evolution,” Nair muses.




What is a Logo?

At the very basic level, logos are symbols made up of text and images that help us identify brands we like. But they can be so much more! A good logo is the cornerstone of your brand. It helps customers understand what you do, who you are and what you value. That’s a lot of responsibility on a tiny image! Let’s look at how to make the most of your logo.

Logos do something aside from look pretty, right? Yes! Logos serve many functions.

Perhaps the most fundamental function of a logo is giving your business a unique mark that differentiates you from other businesses. This is especially important if your business has competition (which 99.9% of them do). Before you get a logo for your business you’ll want to research what your competitors’ look like so you can position yourself.Of course, you don’t want to be so unusual that potential customers don’t understand your brand.

A logo identifies key information about your business

Along with demarcating your business, a good logo also provides your customer with some crucial information about your company: it can communicate the industry you exist in, the service you provide, your target demographic and your brand values.

For example, a company might use circuit imagery into their logo to show that they operate in the software industry. Or they might use a specific color to communicate they are committed to being green/environmental. Or they might use a stylish font to highlight that they are luxurious. Check out how Wild Hearts uses an image of a book with a heart in it to show that their business specializes in romance novels



Your Brain on Color

The psychology of color plays a seriously important role in marketing and advertising, so in this post we will explore how to choose the colors you use wisely, based on your specific marketing and advertising goals.

Tech startup founders and small business owners—and in fact anyone who needs to advertise or market their products or services—needs to master this design area. If you’re doing your own design work it’s essential to understand the basics, but even if you’re working with a professional designer, it helps to have a sense of what you need in terms of color.

By the end of this post, you will understand the basics of the psychology of color, see how it intersects with marketing and advertising and feel comfortable using color to further your own specific marketing and advertising goals.

Color and the way humans perceive it plays a crucial role in marketing and advertising. There’s an entire field of research dedicated to it, in fact! Color psychology is the study of how colors influence human emotions and behaviors. Our reactions to color are based on a complex series of interactions between our cultural background, our family upbringing and our personal tastes.