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Your Brain on Color

The psychology of color plays a seriously important role in marketing and advertising, so in this post we will explore how to choose the colors you use wisely, based on your specific marketing and advertising goals.

Tech startup founders and small business owners—and in fact anyone who needs to advertise or market their products or services—needs to master this design area. If you’re doing your own design work it’s essential to understand the basics, but even if you’re working with a professional designer, it helps to have a sense of what you need in terms of color.

By the end of this post, you will understand the basics of the psychology of color, see how it intersects with marketing and advertising and feel comfortable using color to further your own specific marketing and advertising goals.

Color and the way humans perceive it plays a crucial role in marketing and advertising. There’s an entire field of research dedicated to it, in fact! Color psychology is the study of how colors influence human emotions and behaviors. Our reactions to color are based on a complex series of interactions between our cultural background, our family upbringing and our personal tastes.

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