Uncategorized

What is a Logo?

At the very basic level, logos are symbols made up of text and images that help us identify brands we like. But they can be so much more! A good logo is the cornerstone of your brand. It helps customers understand what you do, who you are and what you value. That’s a lot of responsibility on a tiny image! Let’s look at how to make the most of your logo.

Logos do something aside from look pretty, right? Yes! Logos serve many functions.

Perhaps the most fundamental function of a logo is giving your business a unique mark that differentiates you from other businesses. This is especially important if your business has competition (which 99.9% of them do). Before you get a logo for your business you’ll want to research what your competitors’ look like so you can position yourself.Of course, you don’t want to be so unusual that potential customers don’t understand your brand.

A logo identifies key information about your business

Along with demarcating your business, a good logo also provides your customer with some crucial information about your company: it can communicate the industry you exist in, the service you provide, your target demographic and your brand values.

For example, a company might use circuit imagery into their logo to show that they operate in the software industry. Or they might use a specific color to communicate they are committed to being green/environmental. Or they might use a stylish font to highlight that they are luxurious. Check out how Wild Hearts uses an image of a book with a heart in it to show that their business specializes in romance novels

 

Uncategorized

Your Brain on Color

The psychology of color plays a seriously important role in marketing and advertising, so in this post we will explore how to choose the colors you use wisely, based on your specific marketing and advertising goals.

Tech startup founders and small business owners—and in fact anyone who needs to advertise or market their products or services—needs to master this design area. If you’re doing your own design work it’s essential to understand the basics, but even if you’re working with a professional designer, it helps to have a sense of what you need in terms of color.

By the end of this post, you will understand the basics of the psychology of color, see how it intersects with marketing and advertising and feel comfortable using color to further your own specific marketing and advertising goals.

Color and the way humans perceive it plays a crucial role in marketing and advertising. There’s an entire field of research dedicated to it, in fact! Color psychology is the study of how colors influence human emotions and behaviors. Our reactions to color are based on a complex series of interactions between our cultural background, our family upbringing and our personal tastes.